hustle vs. anti-hustle title photo

Hustle vs Anti-Hustle Video

Hustle vs. Anti-Hustle Transcript

This is the final strategy we’re sharing from our 7 Proven Strategies for Starting a Business While Still Paying Student Loans (Without Refinancing or a Rich Relative) but this strategy goes way beyond starting a business.  I’m jumping into the hustle vs anti-hustle debate.  Sign up for the webinar at  This post, however, will have applicability for everyone who is already or is thinking of being an entrepreneur.

First, A Best Piece of Advice

One of the best pieces of advice we received early in our entrepreneurial journey was to be ready for the first 3 years to live like we’d never lived before and never will live again

Something you need to understand about us is that we’re already high-capacity people.  Brandon went through Marine Corps bootcamp.  I went to a very rigorous college and worked part-time throughout in order to pay for it.  When we were in our cubicles working 9 to 5, we still volunteers 15-20 hours per week outside of work.  We get stuff done and find it hard to just relax.  I like to introduce myself as a recovering workaholic.

So, we were prepared to put a high level of time and effort into our business.  We worked ourselves dry during those first few years.  We put in so much effort but weren’t seeing the results we thought.  To remedy the situation, I took a full-time job with one of our nonprofit partners.  A few times a year I would have serious fatigue problems and was on the edge of a mental breakdown.

All this has made us think, “Does it really have to be this way? Do entrepreneurs really need to live like they’ve never lived before for those first 3 years after they make the leap out of a job?”

What we’ve discovered are 2 schools of thought:  Hustle and anti-hustle. 

The hustle school says you have to take advantage of every opportunity and work as many hours as needed to get and keep your business going.  It’s the Gary Vaynerchuk school-of-thought.  Check out this screen shot of what he put in the snippet for this website.

Gary Vaynerchuck's snippet

“a dude that Loves the hustle” with a capital L.  That’s some pretty intense language but nothing surprising if you are familiar with Gary V.

The anti-hustle school says that working less actually helps you do the right things that bring in the most money so that you don’t waste your time on meaningless busywork.  From what I can tell, this school has risen up as a reaction to Gary Vee and is super popular among Millennial entrepreneurs.

I have 3 important points I don’t see either the hustle or anti-hustle groups discussing nearly enough.

(1) For me there’s a big criteria that distinguishes the hustle from the anti-hustle groups: money. 

I hate stereotypes so take this as an over generalization.  Most often what I’ve see is that the hustle people tend to be people who grew up in lower-income households while the anti-hustle people come from higher-level income homes.   

It makes sense if you think about it.  If Jane had to contribute to her family (cooking, cleaning, laundry, working) at a young age, then she has been nurtured to be scrappy and figure things out through her own blood, sweat, and tears.  If Jill got to focus solely on learning, playing, and being a kid, then she has been nurtured to figure things out by prioritizing and only doing what’s most important.

Again, these are broad generalizations, which is also why I have the second point.

(2) You have to be yourself. 

You might have noticed that you were a high-capacity person and always kept yourself busy from a young age, despite your socioeconomic status.  In fact, you might only be able to operate at 60 mph and 16 hour days.  That’s fantastic.  Be you.

Alternatively, you might have noticed that you seem to have a special gift of seeing shortcuts and best-options so that you didn’t have to work as hard as other children.  You might work at high-intensity for shorter periods of time.  That’s fantastic.  Be you.

One of the best things you can do before jumping into your entrepreneurial journey (or ASAP if you’re already in it) is get to know yourself better and craft your business plan and operations around what you do best and how you do it best.

(3) Finally, entrepreneurship is still demanding.

Regardless of how much money you have, your nature, or how you’ve been nurtured, becoming an entrepreneur is still going to demand things of you that no other job or role have demanded of you before.

In some way, shape or form, you will live like you’ve never lived before.  Prepare emotionally, mentally, physically, and spiritually for demands on your emotions, mind, body, and soul that you didn’t see coming.  Entrepreneurship has twists and turns, ups and downs.  Knowing that you don’t know exactly what will be demanded of you is helpful when those surprises comes up.

So I conclude by saying that I still agree with that piece of advice, “Be ready to live like you’ve never lived before and never will live again for the first 3 years.”  No matter how prepared you feel… no matter if you hustle or not, expect the unexpected and plan for the unplanned.  Be ready to live differently that you ever have or ever will… whatever “different” will look for you.

That’s the Full Cup. Now for the Overflow!

Like I mentioned at the beginning, we created a free webinar for you!

This strategy I presented today was only 1 of 7 proven strategies.   We will be sharing all 7 coming up in a live webinar.  I mean really,  who wouldn’t want to know the strategies to not only start your journey but to leave a legacy and have financial freedom all at the same time.   The official title of the webinar is “7 Proven Strategies for Starting a Business While Still Paying Student Loans (Without Refinancing or a Rich Relative).”

Click here for the times and claim your spot today!